Building loyalty on your behalf

With an influx of lease maturities in 2017, Chrysler Capital has engineered a second selling opportunity for both FCA US and our dealer partners. Starting at 12 months to maturity, we are actively engaging with customers to drive them back to their originating dealer. Through our robust Lease Loyalty campaign, we provide opportunity for retention in the form of leads, qualified applicants and preapproved customers.

Our marketing messages highlight competitive regional and national offers, product features, lease-end options, loyalty rewards and the most importantly drive customers BACK TO YOUR SHOWROOM!

Lease-end loyalty customer timeline

As our customers near maturity, they will experience our personalized Lease Loyalty Campaign – a multi-channel, marketing campaign directing the right offer to the right customer at the right time.

12 months to maturity – customers receive model-specific product emails promoting the latest features and directing them to FCA US brand sites, like Jeep.com. They also receive lease loyalty messages through their monthly billing statements.

8 months to maturity – customers are sent access to their personal lease webpage, where they can view their information, originating dealer, current offers and more!

6 months to maturity – customers receive direct mail, promoting regional incentive offers and educating them on their lease-end options. Brand-specific billing statement and email communications are also automatically deployed at this time.

5 months to maturity – customers are invited to watch a short lease loyalty video located on their personal lease webpage.

4 months to maturity – the Chrysler Capital Allegiance Team sends a letter reminding customers of their lease-end options and obligations.

3 months to maturity – through the email, online and billing statement channels Chrysler Capital continues to put the right regional offers in front of customers and persuade them to stay in the FCA US family.

For examples of the marketing collateral sent to maturing lease customers, please click here or visit the Docs and Training Page on the Chrysler Capital Dealer Website.

In addition, we are excited to announce enhancements to our Retail Loyalty Campaign launching in August 2017. Similar to our lease experience, retail customers will receive personalized content and offers through our direct mail and online channels. Be on the lookout for more details about these enhancements in upcoming months.