Driving retention straight to you
Along with loyalty rewards, such as a waived disposition fee and exclusive Chrysler Capital offers, we have a robust marketing retention campaign to put current FCA US vehicles, monthly offers and your dealership name in front of current customers.
We partnered with FCA US to create several cross-channel marketing retention initiatives including:
A PERSONAL LEASE WEBPAGE
Each Chrysler Capital lessee receives a link to their personal webpage via email. This page allows them to:
- View vehicle and contract details
- Locate their originating dealer
- Explore current regional offers
- Understand lease-end options
- Declare lease-end intent
REGIONAL OFF-LEASE INCENTIVE MAILERS
Chrysler Capital lessees receive personalized mailers with their region’s best offers, hand selected by the FCA business centers. Since August 2016, 60,000 off-lease incentive mailers have been sent, each one including:
- Personalization
- Competitive Chrysler Capital lease and retail offers
- Lessee’s originating dealer’s name and address
- High-definition imagery of the latest FCA US models
PRODUCT AWARENESS AND INCENTIVE EMAIL OFFERS
At key points in the Chrysler Capital customer journey, lessees receive product information about the latest model of their current vehicle, including safety, style and technology updates. Then, they receive a brand-specific email informing lessees of the loyalty rewards available to them if they re-lease through Chrysler Capital.
Retention emails thus far have been met with tremendous success. Of the 100,000 sent, the open rate is 127%, meaning recipients are revisiting/reopening the emails to view the information.