Tier 5 programs proven successful in driving sales

Assisting in driving incremental sales was Chrysler Capital’s primary focus during the 2015 tax season. One of the best ways to do so was to center our attention on credit-challenged applicants. Thus, was born the Cruise into Tax Season program.

Proven to be a great success, the number of tier 5 funded contracts increased month-over-month, for a total of 17,958 during the February-April tax season. In addition:

• Chrysler Capital approved 91 percent of the tier 5 applications that were received
• 6,715 used vehicle applications were converted new vehicle sales at the buy desk
  • 90% of those apps had a <650 FICO
• Patriot tier 5 fundings increased 520% in the first month
  • Growth continued through March, increasing an additional 13 percent
• Compass tier 5 fundings increased 498% in the first month
  • The lift was sustained through March and saw a supplemental increase of 26 percent

Chrysler Capital will continue to buy aggressively in the subprime space for the spring and summer selling seasons.

Our goal is to continue helping drive incremental sales across the entire credit spectrum. We’ve rolled out great low rates on some of FCA’s best selling vehicles. Unlocking spring savings on the Chrysler 200, Ram 1500 and Dodge Dart, qualified customers can drive away with 0% APR for 60 months. Depending on the vehicle, Chrysler Capital Bonus Cash or bonus cash may also be available.

Make sure to check out these great national incentives, as well as all of our regional offers on DealerCONNECT.