Retail and lease pricing improvements drive sales

Retail programs

Following last year’s survey, changes were made to allow additional backend, we added 84-month financing on used vehicles and we introduced new pricing across the spectrum on nonprime and prime business. Exclusive Chrysler Capital Bonus Cash grew month-over-month in 2018 and continues in 2019, resulting in more money available to close your customers.

All of these changes enabled Chrysler Capital to increase overall market share year-over-year.

In fact, the changes in pricing and policies allowed Chrysler Capital to become more competitive across the full credit spectrum. We were able to grow our share of prime and near-prime business while maintaining the lead on subprime business.

Lease programs

In 2018, one of our National Dealer Council members told us to focus on winning the lease payment on key-target vehicles … and we listened!

We know that Jeep_® Grand Cherokee and Ram 1500 trucks are a big part of your business. Working with our partners at FCA US LLC, we made changes to our lease programs that resulted in more competitive payments for your customers. This allowed our lease share to improve and stabilize. In August 2018 and March 2019, Chrysler Capital achieved over 60 percent lease share.

Our continued partnership with FCA US LLC enabled Chrysler Capital to maintain between 40 – 80 percent lease share on FCA US LLC’s top leasing models.