Max participation changes yield positive early results
In late September, Chrysler Capital announced increased rate participation across all terms.
This increase was a direct result of dealer feedback received from our Dealer Advisory Council and via the J.D. Power Dealer Satisfaction Survey where Chrysler Capital scored lower than our competition.
Since the change, our rate spread is up across all terms. Likewise, the average participation paid to dealers has increased from an average of $766 prior to September 25, 2017, to $894 in the six weeks following the change on funded, standard APR loans.
We are excited about the early results and look forward to sharing more information as we continue to build on the success of the updated participation plan.