Just around the corner – VIP national rollout is on its way!
We are pleased to announce the national rollout of the Chrysler Capital VIP program. VIP is designed to reward our valued FCA US dealers for their continued loyalty, as well as drive incremental business to your dealership.
We have enrolled over 1500 dealers in the program and expect national rollout for all eligible dealers to be complete by the end of Q2 2017. The VIP program has been met with tremendous success.
How does VIP work? Each dealer receives monthly funding objectives, based on their share of FCA US business. Floorplan dealers have the opportunity to earn up to $300 dollars per funded contract, while non-floorplan dealers can earn up to $150 per funded contract.
The VIP program aligns with FCA’s VGP program and is another great opportunity to drive volume through your dealership, impacting your bottom line.
Some highlights of VIP to date:
- VIP dealers outperform non-VIP dealers by 21 percent
- Over $16 million in dealer rewards paid
- Over 26,000 incremental funded contracts generated
VIP will drive incremental business to your dealership and improve customer retention and loyalty as it keeps our customers in the Chrysler Capital, FCA US and your dealership’s family!
If you are interested in becoming a floorplan dealer, please reach out to your Dealer Relations Manager or Dealer Lending Business Development Manager. We think you will be surprised at the competitive package and added benefits we are able to offer.
We look forward to your dealership’s participation in VIP.