Introducing your all-new dealer rewards program

Your ALL-NEW rewards program (formally known as VIP) is starting June 1, 2021. The program will feature new opportunities, new targets and, best of all, new REWARDS.

Similar to the current plan, the new program is centered around a penetration-based goal. New goals will be based on a rolling, 90-day penetration percentage from four months prior to the earnings month. This allows sales to post and contracts to fund, so every dealership knows their exact earnings potential on day one of each program month.

All new retail and lease contracts will be eligible and counted toward a dealership’s earnings.

In addition, used vehicle sales have now been added to the program, with an earning potential per contract. Each dealer will be assigned a used-vehicle target based on the FCA US dealer group size (A-E) and, once target is achieved, payouts will be retro back to the beginning of the month.

All used vehicle contracts funded will count toward the target. However, only contracts with terms greater than 24 months and an amount financed of $10,000 or more will be eligible for payout. (Note: used vehicle payouts are NOT contingent on attaining the penetration percentage goal.)

Soon, your Dealer Relationship Manager will be reaching out to review in more detail how what you are doing today will influence your June earnings.

In the meantime, we will be revealing more details – including the top-secret name of your new program – in the coming weeks and months, so stay tuned!