Introducing the NEW Premier Dealer Rewards Program

On June 1, 2021, the NEW Premier Dealer Rewards Program rolls out, replacing the current VIP Program. With more ways to earn, the Premier Dealer Rewards Program will feature new opportunities, new targets and, best of all, new REWARDS.

While centered around a penetration-based goal, goals for the new program are based on a rolling, 90-day penetration percentage from four months prior to the earnings month. This allows sales to post and contracts to fund, so every dealership knows their exact earnings potential on day one of each program month.

All new retail and lease contracts are eligible and count toward a dealership’s earnings.

Used vehicle sales have been added to the program, with an earning potential per contract. Used vehicle funding goal will be individualized by dealer, based on the prior 13-month, rolling, used funded average, rounded up to the nearest whole number. Used payout will not be contingent on attaining the new penetration goal.

All used contracts funded by the 15th of the following month are eligible once goal is attained. While all used contracts will count toward the target number, only those with terms greater than 24 months and an amount financed over $10,000 will be reward eligible.

The complete program rules are available on the Chrysler Capital Dealer Website. You may also reach out to your Dealer Relationship Manager with questions regarding the new Premier Dealer Rewards Program.