Floorplan solutions to grow your business

Chrysler Capital continues to grow the number of dealers who floorplan with us through our partnership with Santander Bank, N.A. In 2018 we acquired over $800 million and we are looking to add another $750 million in 2019. Currently, Chrysler Capital has 15 floorplan packages totaling $150 million projected to close in the next 60 days.

Why are these dealers making the move to Chrysler Capital? Because they recognize that Chrysler Capital Dealer Commercial Services (DCS) provides dealers with a suite of products to facilitate day-to-day operations, growth and potential acquisitions.

We offer cash management accounts and a complement of commercial and personal banking products. All products are offered at market-comparable terms. And floorplan terms are not tied into required retail or lease funding hurdles.

However, floorplan dealers DO qualify for advantages over non-floorplan dealers when participating in our VIP incentive program, earning over $8.4 million in 2018. Floorplan dealers consistently outrun non-floorplan dealers in penetration, qualifying for more Chrysler Capital exclusive bonus cash programs.

Another perk floorplan dealers enjoy is MVP pricing advantages on returning lease vehicles, as they are able to purchase these units at residual pricing rather than market price. These savings can translate to several thousands of dollars per year.

Chrysler Capital dealers are serviced by seasoned floorplan professionals, sourced from captives and large commercial banks, with multiple years of auto finance experience that helps build strong, longstanding relationships. Powered by industry-leading technologies, Chrysler Capital DCS provides the products dealers need with the service they expect.

These advantages and changes to our internal processes, based on feedback we received from prior J.D. Power Dealer Satisfaction Surveys, reinforce why floorplanning with Chrysler Capital is the way to go.